The company embarked on the adventure of develop a new product: Emoticon stickers, they named "SIFAP-ICONS". After a research on what icons should we include in the product, we started the drawing process for the stickers and the design of the packaging almost at the same time.
It was clear that the packaging shuld be explosive, striking, showy, and FUN enough to attract the young public. With that in mind all the work was based on 3D models of the emoticons living a 007 adventure.
The procces for the logo was very straightforward and direct, it was a mix between the comic balloon and the smiley face
Final packaging design ready for printing process
Lots of sketches and designs where made before reach the desired one. The design process is a "try and failure" (with client feedback) more often than we usually recognize
THE FINAL PRODUCT
This are the final renders of the product that I made before start the printing process to be sure that it was what the client wanted
Today it is a well selled product across all the Argentina stores
